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Restaurant Marketing for Owners and Managers
Patti J. Shock, John T. Bowen, John M. Stefanie

Restaurant Marketing for Owners and Managers

$30.00

Publication Info
  • 240 pages
  • John Wiley & Sons (2003)
  • ISBN: 9780471226277
  • Dimensions (in inches): 6x9.25
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SKU: BKRESTMARK Category:

How do I market my restaurant to prospective customers?

Do loyalty programs really work?

How do I communicate with my local newspaper to get the biggest ”bang” for my marketing buck?

By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Paperback.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to implement a marketing plan and budget.